Conversion tracking
Check which actions are used for bidding and fix missing, duplicate or low-value conversions.
Google Ads for lead-generation businesses
More leads only matter when they become real business.
I help established service businesses improve Google Ads by focusing on qualified leads, acquisition cost and booked revenue, not just form submissions.
5+ years hands-on experienceLead-generation focusedGoogle Ads certified
58%more leads at the same CPA
53%lower cost per lead
200%higher ROAS
40%increase in revenue
Experience5+ years managing client accounts worldwide
SpecialismLead quality, acquisition cost and booked revenue
What I work on
The account work that affects lead quality and cost.
I manage the day-to-day details myself and explain what changed, why it changed and what we should do next.
Campaign structure
Organize campaigns around services, locations and business priorities instead of forcing everything into one setup.
Search terms and keywords
Remove irrelevant traffic and focus spend on searches that show a realistic intent to buy or book.
Bidding and budgets
Use bidding strategies that match the available data, then direct budget toward the strongest opportunities.
Lead-quality feedback
Connect campaign decisions with qualified leads and sales outcomes whenever the business can provide that data.
Clear reporting
Report on the numbers that matter and turn account data into specific next steps.
Relevant experience
Lead generation for service businesses.
I work with service businesses that use Google Ads to generate enquiries, calls and bookings.
The common problem is the same: a cheaper form submission is not useful when the lead is irrelevant, unreachable or unlikely to become booked work.
Published freelance case studies
Examples of measurable improvements.
Lead-generation account
37% more leads and 48% lower cost per lead
- Problem
- Lead volume needed to increase while the existing cost per acquisition remained too high.
- Changes
- Improved conversion tracking, moved to conversion-based bidding, tightened keyword intent, analysed search terms and addressed low Quality Scores.
- Result
- Lead volume increased by 37% while cost per lead fell by 48%.
Lead-generation account
55% lower CPA with higher lead volume
- Problem
- High acquisition cost was limiting efficient growth and the account needed more useful leads.
- Changes
- Reworked tracking and bidding, consolidated device campaigns, reduced weak broad-match traffic, added negative keywords and improved ad relevance.
- Result
- CPA fell by 55% while lead volume increased.
How we would start
A practical first month, not a long strategy presentation.
1
Understand the business
Services, locations, margins, sales process and what a qualified lead actually means.
2
Review the account
Tracking, campaign structure, search terms, bidding, budgets and landing-page alignment.
3
Set priorities
A short list of changes ordered by expected impact, risk and the quality of available data.
4
Improve and report
Implement, measure lead quality and explain the next decision in plain language.
Engagement
Ongoing Google Ads management tailored to your account.
Pricing depends on account size, advertising spend, number of markets and the condition of your tracking setup. I will confirm the scope and recommend the right engagement after reviewing your account.
Tell me about your accountFrequently asked questions
What businesses usually want to know first.
What types of businesses do you work with?
I focus on established service businesses that use Google Ads to generate enquiries, calls or bookings.
Do you need access before we speak?
No. The first conversation is about your services, markets, sales process and current goals. Account access is only needed if we agree that a proper review is the useful next step.
Can you guarantee a specific result?
No. Results depend on the market, budget, offer, website, sales process and starting point. I will explain what I believe can be improved, but I will not promise a number without evidence.
How do you evaluate lead quality?
The best setup connects campaign data with qualified leads and sales outcomes. When that data is available, I use it to guide bidding, budgets, targeting and reporting.
What happens after I submit the form?
I review the information myself and reply by email. If the fit looks sensible, we can arrange a call and decide whether an account review is the right next step.
Start a conversation
Tell me a little about your Google Ads account.
I will review the details and reply personally. No automated sales sequence.
- See where budget may be wasted
- Identify tracking or bidding problems
- Know which three improvements to investigate first
Current Google Ads certificationsSearch, Display and Video
Prefer email? Write to hello@nikolappc.com